Local Search Driving Foot Traffic &
Sales For Local Businesses
• Almost 1/3 of smartphone users who search for local
businesses via mobile end up visiting or calling the
location.
• Approximately one in three Android and iPhone owners
discovered at least 2 new businesses in the first
quarter as a result of using the local search on their
phone.
• The most popular types of information being looked for
is an address, more information on a business in the
area and a phone number.
Source: Q1 2010 Smartphone Intelligence survey by Kantar Media’s Compete.